CLIENT: WOODBINE HOSPITALITY

Illustration

Skaneateles Fields, a Hilton Curio Collection resort in the Finger Lakes, gained a full character system built around Scout, a red fox whose curious spirit mirrors the property's invitation to explore.

A bespoke fox mascot character system for Skaneateles Fields, a Hilton Curio Collection resort and spa in the Finger Lakes. Scout, a red fox whose bold, curious spirit mirrors the property's invitation to explore, was brought to life across eight expressive poses: walking, jumping, eating, sitting, standing, looking, sleeping, and swimming. Each illustration anchors a different facet of the guest experience, from farm-to-table dining and wellness to garden exploration and events. Scout now lives across the full breadth of the brand including Instagram highlight icons, the resort website, signage, gift cards, matchbooks, candles, embroidered robes and staff uniforms, and retail merchandise. A character so fully adopted he's become the face of the property.