For their take-home range of fresh pastas, the challenge was to create a brand that retained the quality of the restaurant while feeling more relaxed and approachable in an everyday setting.

The identity is built around the pasta itself. A series of hand-drawn illustrations, inspired by the natural shapes of spaghetti, rigatoni, fusilli, and casarecce. The loose, gestural linework introduces a sense of informality, softening the brand and shifting it away from the structure of a traditional restaurant identity.

This is balanced with a simple, functional packaging approach. A minimal wrap allows the product to remain visible, while bold, clear typography ensures each variety is easy to recognize and navigate.

The result is a brand that feels warm, confident, and accessible, bringing the quality of a restaurant experience into a more casual, at-home context.